It is impossible for anyone who loves alcohol not to have heard of Absolut vodka. The world's most expensive watering can.
Vodka originated in Russia, but Absolut Vodka comes from the small town of Åhus in Sweden, the reason why it is called "Absolut", its purity is extremely high, using only Åhus local winter wheat, and the use of natural deep well water brewing, to ensure that every drop of alcohol is of the highest quality, taste pure and crisp, in the alcohol category The taste is pure and refreshing, and it is the best in the category.
Absolut Vodka's packaging is also very pure. Inspired by the Swedish medicine bottle, Absolut vodka bottle round body, the bottleneck is very short, the name, description and founder's head is printed directly on the transparent bottle, looks stylish and enough weight, loved by "alcoholics" around the world.
Absolut vodka bottles are not only stylish and beautiful, but they have always been big proponents of sustainability, with each bottle now made from more than 40% recycled glass. But Absolut Vodka is always willing to go further, both in terms of fashion and the environment.
Recently, Absolut Vodka teamed up with Japanese niche fashion brand Sacai to release a limited edition bottle. In this collaboration, Absolut Vodka and Sacai worked together to encourage drinkers to use less Absolut Vodka packaging and to encourage the recycling and reuse of bottles.
Not to mention, this is not a linkage with an empty appearance and slogan, it really looks quite practical.
Designer Chitose Abe designed a co-branded bottle for Absolut Vodka and Sacai, with the ABSOLUT and sacai names overlaid in blue and white respectively. This Absolut Vodka also comes with a reusable nozzle that you can fill with any liquid in the bottle, making it transform into a beautiful and practical spray bottle.
Fear that alcoholics will accidentally drink the unknown liquid in the bottle as good wine? The designer also used Absolut Vodka's signature blue color to create a silicone sleeve that fits all 500ml versions of the bottle, with the word "Absolut" protruding from the surface of the sleeve.
Looking good, the following questions are simple: How much does it cost? How many sets are available? When will it be officially released?
Absolut Vodka has teamed up with the famous Japanese designer brand sacai to launch cross-border cooperation, with the theme of promoting reuse and eco-friendly lifestyle, and jointly released a limited set containing reusable nozzle silicone sleeves, Absolut Vodka original products, and co-branded T-shirts.
Images are from the official website of absolut vodka
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